Wednesday, 14 April 2021
Taking on an apprentice can offer major business benefits and ultimately result in a new pool of home-grown talent for your company. Apprenticeships are all about earning while learning - your new prodigy will work alongside you or other experienced staff members with the aim of achieving a work-based qualification at the end.
Tuesday, 13 April 2021
Online retail is booming right now, it’s been on an upwards trajectory for some time but the pandemic and accompanying restrictions have left many consumers little choice but to head to the web for their shopping fix. In 2019 the percentage of all shopping done digitally was nearing 20% but in 2020 the numbers have soared with British online sales pushing £100 billion by the end of the year.
Friday, 09 April 2021
There are plenty of online marketing tools out there which won’t cost you a penny and you can start using them now. If you're looking for some serious insights into your online marketing, then look no further than Google Analytics. This really is the bread and butter of understanding how your customers and prospects are behaving on your website.
Friday, 09 April 2021
Advertising is one of the pillars of business success, no matter how big or small the business in question is - it’s what grabs consumer attention, puts you on their radar, and ultimately turns them into paying customers. But spreading the word about your fantastic small business can seem tricky when you have a tight marketing budget, so in this article, we’ll cover 13 ways to market your business on a budget.
Friday, 26 March 2021
Accepting card payments is a staple these days for businesses big and small - card payments are the most popular way of transacting for consumers. For that reason, there’s now a sizeable market when it comes to payments providers vying for business owners’ custom, which has its pros and cons.
Friday, 26 March 2021
Instagram is one of the giants of the social media world - it boasts billions of users worldwide, and 200 million of those visit at least one business account on the platform each day. Yep, there are big benefits to be had by businesses on Instagram, but how do you get your hands on these perks? It’s all about nailing your content - giving consumers what they want, engaging them with your business, and ultimately turning them from browser to buyer.
Tuesday, 23 March 2021
Creating a simple, well-designed website can help you tell your customers about your offering, but where should you start? We’ll kick-off with our guide to creating a great website, and then highlight some of the best options on the market to get you started.
Monday, 22 March 2021
So you’re thinking of starting your own business? Firstly, let us say congratulations! Having the drive and passion to follow your dreams and turn them into a reality is no mean feat, and for that, you deserve an almighty pat on the back. But taking that leap into the world of business ownership isn’t as straightforward as some might think, and there’s plenty to think about before you can embark on this exciting new journey.
Tuesday, 09 March 2021
The aim of the game for most businesses is to make more money, and how do they do that? By making more sales. But how do businesses encourage customers to purchase more from them without coming across as pushy and overbearing? Unfortunately, we don’t have a definitive answer but we do have is nine tried and tested techniques for encouraging customers to put more in their basket without sending them running for the hills with heavy-handed sales techniques.