takepayments blog.
Thursday, 25 May 2023
Chip and PIN machines: How they work and the benefits they can have on businesses
Whether you’re running a business online or have a physical brick-and-mortar store, there’s no doubt that the Chip and PIN system keeps your business and your customers safe when making transactions. In the past, businesses had to process payments with bulky machines, which alienated small businesses and pop-up retailers from accepting card payments. Now, you’d struggle to find a company that doesn’t use a Chip and PIN device to process their card payments.
Thursday, 25 May 2023
A complete guide to 3D secure authentication.
If you’re operating an eCommerce website, having a secure online payment gateway is fundamental to keeping business flowing. That’s where 3D secure authentication comes in. As well as protecting your customers’ card data when they make a purchase, it can help to reduce the risk of online fraud and gives potential shoppers the confidence they need to know your storefront is legitimate.
Thursday, 25 May 2023
6 Benefits of Going Cashless: The Rise of Card Payments
Cash has been the backbone of local businesses for decades, but in today’s society, that’s changing. Consumers are making the move to card payments at a rapid rate: UK Finance’s Payment Markets Report for 2021 found that debit and credit card transactions made up the majority of all payments in the UK, rising to 57%, while cash payments fell by 1.7%. As digital payments are our speciality, let’s dive deeper into the current state of card transactions and what it might mean for the future of cash…
Tuesday, 18 April 2023
How to take payments safely over the phone
Taking card payments over the phone is a great way to scale your business, connect with customers near and far, and speed up billing cycles. That said, we understand that you don’t want to do anything that could infringe on yours or your customers’ financial safety — especially when the UK was named as having the ‘highest rates of phone spam and fraud’ in Europe.
Wednesday, 12 April 2023
6 tips on how to create an email newsletter people want to open
Sending out a regular email newsletter is a great way to keep in touch with your customers and remind them what your business has to offer. However, if you want people to actually open and read your newsletters, you need to put some thought into the structure, content, timing, and a lot more. In this article, we'll outline how small businesses can create email newsletters that people will actually look forward to receiving, discuss the benefits of launching one in the first place, and detail the steps to take to ensure your newsletter is as successful as it can be. So, let's get started. If you're anything like me, half of all email marketing you receive will either head straight to the trash or be 'saved' for a later time that, deep down, you know will never come.
Tuesday, 21 March 2023
What Are Remote Payments and How Do They Work?
In today's modern world, it's more important than ever to offer customers the convenience of being able to pay for goods and services in whichever way they choose, including over the phone and, of course, online. In this article, we'll discuss what remote payments are, how they work, and shine a light on some of the benefits of using them. So, whether you're looking to start taking card payments over the phone or want to add online payment functionality to your website, read on for all the information you need.
Tuesday, 14 March 2023
How you could boost profits over Easter
Making the most of seasonal celebrations is a crucial opportunity for businesses to engage with their customers and increase sales and profits – and Easter is no exception. Here at takepayments, we’re sharing some key spending insights from the Easter period in 2022 to help businesses take advantage of the event this year. We’ve collected data from card machines, online payments, and point of sale (POS) systems from April 10th-17th, and here’s what we found:
Wednesday, 01 March 2023
5 tips to help your business boost sales in this Mother's Day
Mother's Day is just around the corner, and, if it's anything like last year, it's set to be a big day for consumer spending. Data taken from takepayments card machines, online payments, and point-of-sale (POS) systems showed that, in 2022, our small business partners recorded nearly 200,000 transactions the week leading up to Mother’s Day. Survey research from Reach Solutions indicates that the average person plans to spend around £72 on their mum for Mother’s Day, meaning that customers could have spent as much as £14 million on Mother’s Day gifts at these businesses alone — and that could jump up even further in 2023.
Tuesday, 31 January 2023
9 Valentine's Day hacks to drive more sales for your small business
It’s the start of a new year and while we might have only just gotten around to taking our Christmas lights down, this means the marmite of annual celebrations is just around the corner: Valentine’s Day. Of course, it’s not for everyone. In fact, in a recent poll, 52% of respondents had no intention of spending money on cards or gifts for February 14th.